Dashflow was born from a long conversation about data analytics experiences. Its co-founders, Katheryne Lara and Jorge Baide, spent years as data analysts supporting retail industries in Europe, helping pharma companies in the United States, and construction and insurance companies through nearshoring partnerships across the United States and Latin America. From behind their screens, they saw the same story unfold time and again: mid-sized insurance agencies and construction firms managing multimillion-dollar operations with outdated tools, fragmented workflows, and zero real-time visibility.

The consequences were more than operational inefficiencies, they were economic setbacks. Missed deliveries, scheduling chaos, and inventory mismanagement were costing companies not just time and money, but trust. Despite growing market pressure and rising material costs, these firms had limited access to advanced analytics. The gap between high-cost consulting firms and basic software solutions left mid-sized players underserved and exposed.

The conversation between Katheryne and Jorge, -which was shaped by frustration and vision-, made them reflect and ask themselves a simple but powerful question: What if we could design BI solutions specifically for industries that share similar operational inefficiencies?

That question became a mission. Today, Dashflow is a hybrid Business Intelligence Consulting company dedicated to helping mid-sized construction, logistics, pharma and retail firms optimize logistics, streamline inventory, and make faster, smarter decisions. With tailored dashboards, workflow automation, and predictive analytics, Dashflow is bridging the gap between what these companies manage, and what they’re truly capable of building.

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